Scope, role, and metrics drawn from live Google Search Console dashboards. Most engagements are under NDA — full data shared on a discovery call.
Engineered a full keyword universe across category, sub-category, and long-tail intent. Deployed Product / Offer / Breadcrumb schema across thousands of SKU templates and led the Core Web Vitals program for a flagship GCC store.
Comment pagination at the template level was spawning tens of thousands of low-value URLs draining crawl budget — the same failure mode faceted navigation creates on large stores. Removed at the template level; crawl equity reclaimed.
SERP-snippet optimization, intent-mapped content programs, and internal linking that redistributed equity toward commercial pillars.
Built the bilingual (AR/EN) SEO architecture from zero — property-type, neighborhood, and city landing-page programs with RealEstate + LocalBusiness schema at template level.
Send your store URL and I will tell you the highest-impact technical issues to investigate first — and whether a deeper audit is worth it.