I help online stores and marketplaces fix the technical blockers — crawl waste, faceted-nav index bloat, duplicate PDPs, slow templates — that stop category and product pages from growing organic revenue.
Ex-GroupM (Extra Stores GCC). Currently Cresen Growth. Proven on platforms doing 150M+ monthly impressions.
Faceted navigation and duplicate PDPs spawn tens of thousands of near-identical URLs. Googlebot burns its crawl budget on the junk and starves the category and product pages that drive organic revenue. Here's what reclaiming that budget looks like.
Googlebot spends its budget on filters, sort parameters, and session URLs instead of your money pages.
Tens of thousands of weak faceted-nav URLs dilute your site's overall quality signal.
Variants, tracking parameters, and canonical conflicts split ranking signal across near-identical products.
Money templates lack content depth, internal linking, and the architecture to rank for commercial terms.
Category and product templates failing Core Web Vitals on the pages that drive 80% of organic sessions.
Canonicals, pagination, hreflang, and internal links sending mixed instructions to Google's crawler.
Simulation based on typical mid-market catalogs. Real numbers come from a crawl + log-file analysis of your store — that's the first thing I run on every engagement.
Every engagement runs through six instrumented stages — from raw log-file analysis to shipped tickets your team can deploy. This is what an audit actually looks like before it becomes a roadmap.
$ python log_analysis.py --bot=googlebot --days=7
[INFO] parsed 8,412,397 hits from access.log.gz
[INFO] grouped by URL pattern...
URL pattern hits % budget
─────────────────────────────────────────────────────────
/category/*?filter_color=*&sort=* 2,847,201 33.8%
/category/*?p=*&filter_* 1,612,038 19.2%
/product/*?variant=*&utm_* 1,302,544 15.5%
/category/* 612,887 7.3%
/product/* 498,720 5.9%
/* (other low-value) 1,539,007 18.3%
[WARN] 68.5% of crawl budget on parametrized URLs
[WARN] top 3 parameter patterns: filter_color, sort, variant
[OK] recommendation written to findings/01-crawl.md@@ /templates/product.liquid @@
- <link rel="canonical" href="{{ canonical_url }}">
- {% if product.selected_variant %}
- <link rel="alternate" href="{{ variant.url }}">
- {% endif %}
+ <link rel="canonical" href="{{ product.url | absolute }}">
+ {%- comment -%} variants consolidated to parent PDP {%- endcomment -%}
@@ /robots.txt @@
+ Disallow: /*?filter_*
+ Disallow: /*?sort=*
+ Disallow: /*?utm_*
+ Disallow: /*?variant=*
@@ ticket #ECM-1042 @@
title: Consolidate PDP variants to parent canonical
impact: ~41,228 duplicate URLs → 1 canonical per product
effort: M (template edit + robots + 1 sitemap regenerate)These artifacts are anonymized composites from real engagements. On your store, every stage produces a working file your developers can ship from — not a deck.
Every store fails differently. Some need a clean diagnosis. Some need a developer-ready roadmap. Some need an experienced operator inside their sprint reviewing and validating every fix before it ships. Pick the right altitude.
For stores that need to know exactly what is blocking organic growth.
For teams that need a clear technical growth plan developers can actually ship.
For teams with internal developers but no technical SEO owner in the room.
Built for stores doing 100k+ monthly organic sessions or 10k+ SKUs. Smaller catalogs usually don't have enough surface area to justify a specialist — happy to point you to who can help.
Not sure which fits? Book a 15-minute technical SEO call and I'll tell you what your store actually needs — even if that means doing less.
The things that quietly stop people from booking. Direct answers, no hedging — if I can't answer it honestly here, I shouldn't be in the engagement.
Still have a question? Just ask →Right now, on your store
Let's find out exactly how much — and the three changes that would recover the most revenue. One call. No pitch deck.